Is Predictive Intelligence the Frontier of B2B Marketing?
In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.Why Account-Based Marketing Solutions Still Need People to Do the Work
Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done.What to Look for in an Email Marketer
Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space.Grow Your Email List With These Quick Tips
You started an email newsletter. Congrats! Now you need people to send it to, right? Learn how to grow your subscriber list.The Secret for Hooking (and Keeping) Your Email Subscriber
Email marketing is one of the most powerful ways you can reach your subscriber. You want to make sure you attract the right person, but also keep them interested in your emails. Here are some points to consider as you create your own email marketing strategy.Lessons in Cross-Selling to Your Customers Effectively
Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted.Optimal Value Chain: Effective Value Creation and Value Capture Strategies
Clearly, effective creation of value, delivery of value, and capture of value is critical to a sound business strategy designed to maximize the wealth producing capacity of the enterprise. In these series on effective value creation and value capture, we will focus on the pertinent strategic margin and volume questions and provide some operational guidance.Spending Your Advertising Budget Wisely
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone’s suspicions, the total ad spend in the city in January and February of this year was HK$6.01 billion – representing a 13 percent drop compared to the same period last year, and the first double-digit decrease since 2000.BPO Company Providing Outbound Telemarketing Services
In the world of outbound telemarketing, some of the common terms are outbound calls, cold calling, telesales and sales scripts. Professionals doing these tasks are working on unusual hours to market products and services.How You Can Make a B2B Marketing Strategy in B2B Lead Generation Services
One of the recommended ways to engage in a method is to plan for it in advance. Regardless whether it may be in-house or outsourced B2B prospecting services, you’ll want to procure and plan a B2B marketing plan and carry it out correctly. A reliable B2B marketing strategy could help you in analyzing your current business position and a develop performance criteria to gauge, keep track of, and acquire your profit objective.B2B Prospecting Services: The Blueprint to Victory
For a few, the strategy – or strategies, rather – to profitable B2B prospecting is a lengthy discussion on marketing, market evaluation, the law of supply and demand, statistics and so much more. Nonetheless, no matter how much product familiarity you have concerning a particular product/service, if the consumer does not have any necessity, the total whole process is useless. Even though it may be acceptable to throw in/articulate/generate a need for the prospect to comprehend that he/she should buy your product, clients in B2B, alternatively, are difficult to influence.