This Is The Biggest Thing Since The Internet – Brand Minds 2022

Six Benefits of Thinking Outside the In-Box With Your Print Newsletter

News of the demise of print has been greatly exaggerated. In fact, print newsletters are very much alive and well.

Thinking – The Unthinkable!

After being down-sized 3 times in a matter of 5 years, it became completely clear to me that the time is NOW to take Responsibility for my Future, for my well-being and for the lifestyle that I “want to live” and not by a lifestyle that I am (forced to live;) because someone else controlled my time, my finances and my way of life. It was kinda like playing baseball..

Understanding Response Rates

When you receive a call from a telemarketer, do you hang up or engage in conversation? When an email comes through that says ‘click here for an offer’, do you click? What about mailers with phone numbers or websites to go to for more information? All of these scenarios involve marketing and obtaining a response rate to the campaign at hand. In the world of marketing, specifically direct marketing, response rate tells how many of the targeted audience members actually responded to a campaign. Response rate is a very valuable data tool for marketers, as it provides an indication as to which marketing techniques are working and which aren’t. Response rates can help determine a variety of successful marketing techniques: type (phone or email), concept of the campaign, targeted prospects.

How to Achieve Stratospheric Performance From Your Email Marketing

Email marketing is great – on the face of it cheap because there is no postage – and the effects can be measured. However, it’s the norm now and its effect is diminishing – but any marketing activity is more effective when executed in conjunction with other outbound techniques that act in a complementary fashion.

Seven Unique Strategies to Create Multiple Programs From One Idea

Occasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that!

Marketing Through Partners in the ICT Sector – An Introduction

Co-marketing is a practice that allows two or more companies to work together to drive sales opportunities that benefit all of the partners involved. A successful co-marketing campaign allows different companies to leverage the strengths of each partner to succeed in ways that each individual company cannot do alone.

Mobile Marketing’s Most Effective Services

The use of wireless devices or mobile devices to communicate the business’ promotional, marketing, or branding information for its existing and potential clients is referred to as mobile marketing. This, now widely engaged into marketing strategy, includes services such as Short Message Service (SMS) through texts, mobile accessible World Wide Web pages, or mobile apps. The nature of smart phones, Androids, and iPhones is so ubiquitous that they are one of the highest growths in the marketing area. Mobile apps of these high technology wireless mobile devices, paved way for immeasurable development. Thousands of apps now make it possible to have options in order for people to connect, communicate, and network.

Event Marketing: 7 Strategies for Effective Exhibiting

If you are a small business owner, chances are you have already or plan to eventually be an exhibitor at an event or trade show. The key to excellent exhibiting is marketing. But marketing is an inexact science and the possibility for errors is endless. Learn to avoid common mistakes made by small business owners participating in trade shows and events by following a few simple guidelines. Check out my short list of 7 simple strategies to ensure that you have marketing success as an exhibitor at your next event or trade show.

How to Get Website Traffic and Make Sales Out of Them

More website traffic is known to be a good indicator of how marketable your product is and how engaging your website can be. Many online companies capitalize how to get website traffic because of this. However, getting people (Internet users) to visit your page is still an entirely different thing from actually converting them to become your customers. This is a classic transition from marketing to sales, which even traditional businesses find difficulty in.

5 Tips for Business Success

Many small business owners wait for the end of a year to come to a close, it is always the perfect time for business owners to reflect on the last 12 months and lay the foundation to achieve success in the future. Here are 5 things business owners can do to create success.

Content Marketing, a Paint by Numbers Guide to Creating Your Best Content Ever

Content marketing is critical to online marketing success, but most businesses, large and small, either aren’t doing it right, aren’t doing it enough, or simply aren’t getting enough out of their existing content. Learn the “Content Arbitrage” methods that solve these problems and put your business and website on the map!

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