Building Your Sales Pipeline
Your sales pipeline consists of all of your customers and potential customers. Someone enters the pipeline as a lead and the goal is to move them all the way to the last stop of the pipeline: a loyal customer. So how do you build the pipeline for generating revenue?Part 2: Building a Relationship With Someone You’ll Never Meet
Last week, I wrote about the age-old process of establishing relationships to build business opportunities. Your ability to create the know-like-trust equation (otherwise called a ‘relationship’) ultimately depends on your ability to always meet or exceed the expectations of your audience; and those expectations are riding on your consistency of value delivery.How to Save Money on Trade Show Booth Designs?
Participating in trade shows can take a huge toll on your budget? How about some booth design ideas that can save money without compromising on quality? Here’s what can help you.How to Use Mini Case Studies to Market Products and Services
You do a terrific job of driving prospects to your website, but your inbox is frustratingly empty and your phone is quiet. Something is wrong, but you’re not sure what it is. In order to figure out the problem, you read through your website and nod: Yup, there’s the list of our products and services. Our site loads quickly and is easy to read. Our contact information is correct, and our links are in working order. As far as you can tell, your copy isn’t the problem. But wait; look again. Does your website speak to your prospects? Do you show that you understand their problem and have already helped many others who were once in their position? If not, consider adding mini case studies to your pages.What Is Vine and How Useful Is It for Business?
Vine was launched in January 2013 by the people who made Twitter. It’s a free downloadable app which allows you to capture and share short looping videos. Videos can be up to six seconds long, using your thumb to start and stop recording. You don’t need any special skills, such as editing, to put a video together. You can easily share your Vine videos with your Twitter followers and Facebook friends. This article explains how to use Vine and how to use it for business.How Do You Build a Relationship With Someone You’ll Never Meet?
When you’re networking, you’re trying to establish a new relationship and want to appear worthwhile to the other person. This is one reason why networking is such a popular marketing activity: it calls to one of those 3 desires we all have (establishing profitable relationships). You engage in networking to discover the underlying value you can exchange with another person, as social or business relation.Custom Printed Water Bottles and Why You Should Use Them
Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand.Factors Affecting Choice of Distribution Channel
Distribution is the activity that involves effecting the flow of goods and services from the point of production to the consumers. Therefore, channel of distribution is the means by which goods and services are made available to customers in the market. Distribution channel could be conventional marketing system or vertical marketing system. Factors affecting choice of distribution channel could be market consideration, product consideration etc.How to Utilize Shareable Words in Your Social Media Campaigns
The words you use in your social media marketing campaigns will have a huge impact on your ROI. To understand exactly why, it helps to approach the problem from a psychological standpoint.Is Your Website Confusing Potential Clients? Make Sure Your Niche and What You Do Are Obvious.
If I go to your website, will I be able to tell within seconds what you do and who you work with? And when I say who you work with, I mean your ideal client. Is it obvious to a potential client, or is your website confusing?How Product Managers Are Solving The Missing Football Fan Problem
The most popular and profitable sport in the world is U.S. NFL Football (sorry European football fans). However, just because you own a franchise in the most popular sport does not mean that you are generating as much money as you might hope to. There’s always a possibility that not enough people are showing up at your stadium on game day to watch your (possibly losing) team play. What’s a football team owner to do?