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How to Leverage Video to Market Your Business

It is reported that YouTube is the second largest search engine in the world, used by almost 47% of Australians. Given the enormous use of Search by consumers these days, these facts alone should convince you that video really should be a part of your marketing mix. Read on for a great summary on how you can fully optimise video and YouTube for marketing your business, including content ideas and production tips.

How to Fix 8 Marketing Strategies You Might Screw Up!

You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world… consistently!

How To Hire For Success

So you’re at a place where you need to hire employees. Fantastic! How can you improve the odds that you’ll hire well? Follow some basic guidelines.

How To Handle The Tough Stuff!

Did you think it would be ‘easy’ having your own business? I was driving through a small business area of town last week and commenting to my friend that many people just have absolutely NO idea what it takes to have a business and to succeed in business.

Competitive Analysis – Know Your Enemy, Know Yourself

Your competition has more influence on your business decisions than you think. This article explores why it’s healthy to have competition and why it helps your business.

6 Easy Ways to Fix Your Marketing

Chances are, if your marketing needs fixing, it will take time to overhaul it. I’m usually not a believer in quick fixes of any sort. But there are a few ways that you can quickly and easily fix your marketing if you have made some of the most common mistakes. Many of us filter out marketing messages several times a day simply because we don’t feel it applies to us, we’re not ready to buy or we are not convinced of the value. It’s important to review your marketing efforts on a continual basis to make certain you’re getting maximum results. A popular rule of thumb, the Pareto Principle suggests that you’ll get 80% of your results from 20% of your effort. So why not explore the basic areas where most folks get tripped up in their marketing?

How To Use Promotional Drink Bottles For Marketing And Advertisement

Marketing is a lifeline and blood supply to any small or corporate level of business. Without an impressive and effective marketing strategy, no business can survive longer in this competitive and economically unstable market situation.

Three Rules to Handle Client Cancellations

I get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the situation.

Corporate Greeting Cards – What’s Old Is New Again

The advantage of businesses using greeting cards is overlooked in the current digital dominant environment. Corporate greeting cards were a staple in marketing pre-PC / pre-mobile days. Their physicality and their tactile quality, and aesthetics lend themselves to making a strong, positive impact on the recipient – strengthening a company’s customer-connection and inviting new business and referrals.

Reasons Why Establishing Good Contacts Help Improve Small Businesses

Establishing good contacts undoubtedly gives us an advantage in life. Once we have already developed goodwill, we can ask a favor from our contacts without hesitation. They too can do the same to us. As you can see, it’s just purely a give and take relationship.

5 Stages of Effective Brand Building

Building a brand image is a top priority with every organization. The way a brand is portrayed, its features are highlighted and the hype that is created around it, determines the success of the brand. A brand passes through five major stages before it gains recognition.

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