Unpopular opinion: Money does not equal happiness

Understanding Pricing for Video Production Services

This articles explores how and why custom video productions cost what they do and why there is such pricing variance from one project to the next. The main factor in what drives the final price for a video production project is the creative approach agreed to with a client. This in turn drives the scope of the project and then determines price.

How to Increase Referrals – 4 Tips for Powerful Lead Generation

Tom was engaged in building a direct sales company. Although he lived in Florida he made the choice to travel to Mexico to build his business. After several rather expensive trips resulting in limited success and with funds running low he came to a stark realization. He could build his business locally with a smaller investment in time and dollars, hence, greater ROI.

Social Media Networking Will Brand Your Business Better

How do you plan to grow your brand? You need to reach out to more people in the community to tell people who you are and what’s going on with you. One of the best ways to do this is with social media networking.

Business Marketing Focuses on Your Target Audience

Business marketing is going to focus on your target audience in such a way that they will not only find out about you but be persuaded to buy from you. Do you even know who your target audience is? Many businesses fail in the marketplace because they focus on a generic message to everyone.

Successful Digital Marketing And Print Marketing Integration

The digital era has made it very easy to ignore the significance of professional print marketing. As technology becomes increasingly sophisticated, businesses are moving towards using both, print and digital marketing simultaneously. They need to work towards reducing the gap between both marketing tools. This article discusses the past, present and future of print and digital marketing.

How to Get More Productivity Out of Your Staff

Being successful as a business means finding ways to keep your overheads lower and your earnings high an there are many ways you can do this from cutting manufacturing costs and your utility bills, to making your products and services more appealing to a wider audience. In this plight though one of your biggest assets is your workforce, and the better you are at motivating them and getting them to work quickly and efficiently, the more you will save costs and increase profit. Why is this?

Can You Promote What You Don’t Believe?

Marketing is an art and a science, which is why specialists exist. If you wanted to market a book, you wouldn’t hire a marketer who specializes in medical services or non-profit organizations. You’d get a book marketing specialist. The same applies for Christian marketing; you need a Christian to promote a Christian message. After all, you can’t give what you don’t have.

How Your Business Can Benefit From Using Facebook

We are currently in the social media age where social networking sites aren’t just a major form of communication between individuals and their friends and family, but they also play an integral role in the business world. They help to build and maintain brand identity and awareness as well as being effective advertising tools.

The Wow Factor: Putting The iPad On Display

With all the attention on iPads and its powerful uses for business, now is the time to put iPads to work at your next trade show exhibit to attract more potential customers. Here’s how.

Some Great Investments for Your Business That You May Not Have Considered

Good business is all about spending money in the right places so that it comes back to you in greater quantities. Every purchase you make and every service you pay for should be an investment in that it will benefit your business and help you to earn more in the long run – if it is not, then you would be better off spending your money elsewhere. That means that spending money on your lighting is actually an investment.

Features Vs Benefits – Why You MUST Know the Difference

Do customers buy products based on facts, emotions, or both? If you don’t know how YOUR customer makes buying decisions, you could be throwing away valuable marketing money and time.

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