Is Your Sales Team Inbound-Ready?
Inbound Sales is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals; as an Inbound salesperson, it is essential that you prioritize the buyer’s needs before your own. Before you can sell anything, you have to understand who your buyers are, which is a difficult but crucial task: nowadays buyers are more equipped than ever with information about companies, but sales people don’t have a similar level of insight into their prospects. Bridging that information gap will help you close more leads; therefore, the most important task on the way to…Here’s An Easy Way To Increase Your Sales
Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down.Your Market Doesn’t Want To Read Another Hyped-Up Headline
Hyped-up headlines have become so trendy today by all the “online gurus/experts”. It’s no wonder many business owners fall for this fallacy, bore their market to death and make ’em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines.Mind Your Marketing Manners
What bothers you in the new world of marketing online and off? Let’s take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.Content Creation for Non-Writers, Procrastinators, and the Stuck Among Us
The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun.Seinfeld’s Soda Machine Theorem of Converting Your Prospects Into Buyers
One of my favorite Seinfeld episodes is the car dealership, where Jerry is looking to buy a new car in a dealership from Puddy, his mechanic and Elaine’s boyfriend at the time (George does a hilarious candy bar lineup, but I’ll talk about that one another time). Anyway, Elaine is trying to break up with Puddy, and she’s trying to convince Jerry (and herself) that their relationship has finished in one mighty blow. Jerry says there’s no way that’s possible and that: “breaking up is like trying to tip a soft drink machine over – you can’t do it with…Nurturing Techniques To Raise Your B2B Lead Conversion Rates
The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don’t convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.Trump’s Sneaky Little Marketing Tricks
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves – who cares? Well, if you want to learn a thing or two about marketing, then you should care – just watch the big man in the white house – he’s one of the best self-marketers around.Best Customer Profiling Can Make – Or Break – Your Business
Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play.Why You Should Never Ask Your Market What They Want To Buy
If you want to REALLY know what people want to buy, then this article will explain why you should never survey them about it. Gary Halbert, the prince of print as they called him back in the day, used to lecture to marketing students. He wanted to show them that people don’t really put their money where their mouth is, which could be hazardous for a marketer who wants to know what they really want to buy, so he asked the students: Who in here would prefer going to a play than going…Let Your Business Benefit From Clever Marketing Methods
There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers.