What Many Leaders Get Wrong – Gary Vaynerchuk

5 Promotional Items for Financial Services Companies

Each and every industry and company can benefit from promotional merchandising, and this includes companies in the sector ranging from travel agencies and hospitality right through to healthcare and construction. Financial services companies too can benefit from promotional merchandising, whether for their customers or their business associates.

Time to Humanise Your Marketing

Over the years consumers have become irritated with brands coming to them with a buying plea. They are after them everywhere, at home, in their office and at parties. Many marketers have made errors of not considering the human nature of their audience and thus have lost a lot of customers over the years. If you want to build a better connection between your brand and its consumers, humanize all your marketing efforts.

The Death of Rolodex Marketing

The Internet has profoundly changed the way professional services are purchased. But too many companies continue to rely on traditional networking, rather than building online visibility for their brand. To succeed in an online marketplace, companies must learn to sell themselves, well before their phone rings.

The 2 Most Deadly Sins of B2B Marketing

Many small and medium-sized businesses are unsuccessful at marketing because they have unrealistic expectations or are inconsistent in their efforts. This article identifies the basic blocking and tackling that’s required for marketing to yield tangible business results.

Lead Conversion Process

Not all leads will be customers. Using lead conversion processes and automation, leads can be qualified and nurtured better to allow sales to focus on those leads that are likely to close. When marketing takes more control of the lead conversion process, sales is able to focus on closing deals, rather than on selling to customers who are not interested or may not be your customers at all.

Key Questions Which Market Research Addresses

Market research is the analysis which allows businesses to have a thorough understanding of the markets in which they operate. Such an understanding allows organisations to sell effectively, through targeting customers. It also allows companies to identify new opportunities. To be effective, there are a number of questions which need to be considered. This post outlines some of these questions under three headings.

Educate Customers: 11 Ways Of Educating Clients In Your Business

Learning to educate customers is a proven way of building your business. Discover 11 ways of educating your clients to increase sales in your business!

Customer Education – A Prerequisite To Your Business Success

Customer education must be your priority if you want to succeed in your home business. Discover the importance of educating customers about your products!

10 Things Every CXO Should Know About Mobile Marketing

At a time when the whole world is turning from a huge screen to a much more compact version on their smartphones, it is time you make some improvements to your marketing strategies as well. Yes, you might have been quite successful with your past approaches but, if you don’t stay open for change, you might lose out a lot.

Marketing 2.0: How and Why You Measure Results

Marketing is an essential function of every business. Smart leaders know that ongoing outreach to current and potential customers is integral to sustaining a healthy enterprise. Like all business initiatives, marketing campaigns must be monitored and the results measured, to evaluate the campaign’s efficacy and determine how to make adjustments if results do not meet expectations.

When Writing, Should You Dumb It Down?

Many professionals despise having to “dumb down” their knowledge when explaining it to others. But presenting material in a way the audience understands is kind and much more effective. This article explains why.

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