What Would You Say To Your 22 Year Old Self

Things to Avoid When Exhibiting at an Exhibition, the 6 No Nos

A goal is the sole purpose for exhibiting; your goal has to be measured after the show to evaluate if the exhibition is a success or failure and whether you will be exhibiting again at the same show or your marketing plan will alter to increase success rates. The goals can be run in line with your company’s whole marketing objective.

How Should Product Managers Price Their Products In A Down Economy?

No matter how your product is priced today, there is a good chance that it could be priced much better if only you knew how to do it. That’s what we need to have a talk about.

Who Says Size Doesn’t Matter?

Anytime you make changes to what you’re providing-even if you’re adding instead of subtract­ing. It’s always important to explain why you’re doing it.

Can I Take Your Picture?

Whether selling photos, le­gal services, self-storage space, or association memberships, it’s absolutely essential to distinguish yourself unmistakably from every­one else offering the same products or services. Developing a solid Unique Selling Proposition is one of the most important business strate­gies you can implement for success.

Cutting Edge Strategies to Market Your Medical Practice

Let’s face it! Competition is extreme in the healthcare industry and physicians, hospitals and medical practitioners are leaving no stone unturned to outdo each other. And, methods through which you can attract new patients are in abundance.

Global Expansion With Effective B2B Lead Generation Campaign

Expanding globally is certainly one dream that many of us would like to reach. The question here is whether we know what it takes to get it. Read on to learn more about it.

Pest Control Marketing Tip On How To Handle and Overcome Objections

Effective pest control marketing involves handling objections. The best way to do that is to not get the objections in the first place! Read this article and find out how that works. You will close more deals and make more sales by using this proven technique by learning how to overcome objections before they are voiced!

How Social Media Marketing Fits Into All Aspects of Your Campaign

Social media is a relatively new way for marketers to reach out to consumers and as such, social networks can initially be a challenge for brands to navigate. But once grasped, it can be an excellent marketing and publishing channel that can be integrated into all aspects of a holistic digital strategy.

How Small Business Created The Internet Marketing Company

There are more than 23 million small businesses in the US, comprising 54% of all U.S. income. Despite the fact that almost all of these companies often have reduced marketing budgets in contrast to more substantial corporations, challenging versus the giant players develops into a vital aspect of any small company advertising and thereby an important emphasis for long lasting emergence.

How to Define Your Niche When Your Ideal Clients Are Women

Often my clients come to me with a very broad group of ideal clients and need help narrowing it down. The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their concerns. This will significantly improve your marketing results as you pull clients in and they can more easily self-select to work with you.

Influence – What I Once Learned From a Street Hawker of New Delhi

Marketing is about influencing. the science of influencing has now gone beyond te 4Ps of marketing – price, product, place and promotion. Psychologist Robert Cialdini says that we buy (goods, products or ideas) from people we like. If we don’t like the seller, no matter how good the ware is, chances are we won’t buy off her/him. There is another element of great marketing – human minds need to be able to satisfy our inner counsel – that we have compared between different possible options, and then chosen the best one. Great marketing specialists work on this psychological need of their customers to design the right strategy.

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