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How to “Passively” Access Customer Feedback Without Hassling Your Customers

Customer satisfaction survey participation is on the decline. By utilizing automatic speech recognition technology and aggregating online reviews, companies can collect “passive feedback” which can often serve as a more nutrient-rich source of customer data.

Commercial Marketing – The Greatest Fishing Sport There Is

This article focuses on 6 fundamental questions a company should ask before creating new pieces of collateral or creating a new marketing campaign. It also looks at some of the common marketing mistakes companies make as they attempt to attract new business.

Top 4 Mistakes People Make Using Roller Banner Stands

Roller banners have been a long favourite marketing tool at exhibitions, trade shows and in retail as part of a point of sale display. To get the best out of your roller banner, here are 4 common mistakes people make which lowers the success and life of roller banners.

Treading Water Or Making A Splash?

It seems like a lot of businesses are treading water. They have a way of doing things, and they show up every day and keep on kicking and paddling in order to keep their head above water. Sometimes, they swim forward a little, almost by accident. They get some more clients or close a big deal. But that just means that they are now treading water in a deeper, wavier part of the ocean. It’s a lot of hard work! And it’s exhausting. Yet, it doesn’t really feel like you are getting anywhere.

6 Proactive Ways To Amplify The User Engagement of iPhone Apps

This article aims at enumerating some of the effective and prudent tactics to pep-up the level of user engagement of iOS apps. Studies on the mobile apps usage across countries disclosed that users intend to abandon a lot of apps after using once or twice.

Role of Product Prices and Quality in Marketing

Marketing in the 21st century has grown very complex. Apart from great marketing techniques and the right methods to reach your target market, you also need a great product to sell profitably. Product quality and pricing strategy are inherent to marketing and require careful focus if a brand wants its product to be successful. Several brands have used their pricing strategies to create a specific kind of image. Here is more on how pricing and product quality help with marketing through the example of some brands that rock in the market.

Are You an “Insy” or an “Outsy”?

I don’t know if there is a scientific correlation between belly-button types and personalities but casual observation tells me that belly-buttons and personality types follow the same distinctive patterns – both belly-buttons and personalities come in “insy” and “outsy” variations. Just as there are “insy” and “outsy” belly-buttons, there are inner-directed and outer-directed personality types.

How to Work With Influencers

Influencers are everywhere. So much so, they’re now a mainstream marketing avenue. When collaborating with influencers how you work with them is as important as who you choose to work with.

A Beginner’s Guide to Business Analytics

Business Analytics is the practice of iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis. It is used by companies committed to data-driven decision-making.

Rotting Lumber, Rusty Hammer, and Angry Dad

I started hearing some banging and sawing and the noise of neighborhood children having serious fun a few months ago. Curious I followed my ears into the woods near my house and found them hard at work trying to build something. I had an immediate memory-flashback to my youth, and to my early parenting years watching my own young children.

5 Ways to Generate Fresh Ideas for New Products

Maybe you’ve heard that there’s nothing new under the sun. That may or may not be true but it will depend on you and your creative juices. In order to find new ideas for products that your customers will love, you don’t have to reinvent the wheel you just have to discover unique ways to make it roll better. With that being said here are five ways that will assist with product generation for your business.

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