What’s your middle name? Leave it in the comments… #shorts

Are You Under the Surveillance Camera?

Identifying VIPs with strong purchasing power is crucial to retail success. More often than not, retail staff fail to do this in time. Facial recognition technology can help prevent this. But does it put our privacy at risk?

Collecting Email Addresses In Retail And Web-Based Environments

Whether you have a retail business with a brick-and-mortar store, or web-based or blog business, one of the easiest ways to collect email addresses for future promotions and advertising is by holding a drawing. Just about anyone will give up their email address for the chance to win something. Wouldn’t you? Here are some simple steps to gather lots of email address in either business format.

Why to Be Thankful for Mobile Marketing

Mobile marketing is a potent platform to drive sales and build brand identity. Here are a few reasons why this statement is true.

Create Successful Content Marketing Campaigns

Content marketing is a great means to spread your message and eventually convert sales. Here are the steps to create such a campaign.

You Need Perspective!

There’s nothing better than being in an airplane and having a window seat. Talk about getting perspective. On a clear day, it feels like you can see forever. And this transfers over into how we do business.

Business Decisions: All Opinions Are Not Created Equal

Everyone has an opinion, but all opinions are not of equal value. If you’re going to apply opinions to decision-making about marketing, make sure you’re paying attention to the right opinions.

Digital Marketing Strategies That Will Work For Your Business

Reaching out to the target audience in the most convenient and effective way is the dream of every business. Whether you have products or services to offer to your market, you will need to make your brand known to them. This means getting into some sort of marketing plan if at all you are to get the recognition you deserve.

How to Increase Revenue Through Marketing Your Delivery Work

Going into delivery work as a serious business is challenging but, ultimately, extremely rewarding. However, actually starting a business is only half the battle; the challenge is to constantly come up with new and innovative ways of making a profit and attracting the right people to do business with you. In the world of marketing, the following strategies have proven effective time and time again.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

In 2015, we will continue to see industries and buyers become more sophisticated, requiring marketers to do more in order to connect with potential customers and demonstrate ROI. There are a few key things B2B marketing leaders should focus on in order to ensure they have maximum results from their Demand Generation programs and can better align with their buyers.

Bring To Life Images For Promotion With Large Format Printing

Visibility is the primary goal of all kinds of promotions. For a business enterprise, it is extremely necessary to focus its attention towards proper advertising modalities. It will help in giving the customers and clients the right image for the growth in business.

5 Decisions That Will Enhance the Marketing Strategy for a Small Business

I always encourage any business owner, even a small solopreneur virtual assistant practice to have a solid marketing strategy and plan… and to review it every quarter. If you don’t review it periodically, how will you know what is (or is not) working? If you continue to marketing by means that are not returning on your investment, and remember that time is money, then you are throwing money out the window. That’s not smart. A flawless marketing strategy defines effective and professional business actions. That is the why one entrepreneur will be confidently leading a budding business and another business owner stuck in survival mode. I know which business owner I’d prefer to be.

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