Why YOU should put yourself ON THE HOOK -Seth Godin

Top 5 Marketing Tips for the Optical Practice

In a study conducted by 3M Corporation for the National Electric Sign Association, they found that compared to radio, television, and newspaper (or print advertising), on-site signage was considerably more effective for small (or independent) businesses. While newspaper ads can help small businesses reach between 24 and 65 percent of their target market, on-premise signage could allow them to reach as much as 100 percent.

Tracking Your Online Marketing ROI

A marketing campaign doesn’t terminate the minute it’s launched. There also has to be a system used to make sure that it works and delivers positive results. When tracking your online marketing ROI, you can make use of call tracking analytics.

FUD for Thought

So what is it that keeps business from starting a marketing plan than can take their business to the next level? Three words… FUD.

The Fitness Customer Service Interactions That Make or Break Your Fitness Business

Decades of years observing front desk operations at clubs and the recent introduction to another have revealed some common challenges you might want to know. They’re timeless. That is, since I started working at a front desk in 1987 the same issues exist. I gained great insights to customer service that you can use to train your staff, or maybe review yourself. If you become the staff member who smoothly transitions from potential crisis to routine action you will be creating a need-you want-you love-you spot in the business.

Planning On Using A Trade Show Installation Team? 4 Tips To Make It A Success

When you are planning to hire a contractor for your trade show installation, it’s important that you know what to look for! Here are a few dos and don’ts of trade show installation.

Don’t Let Your Customers Walk Away Bored From Your Trade Show Exhibit

A boring trade show exhibit won’t leave your employees with a positive impression of your company. Learn how to impress them so they’re not bored to tears just walking by.

Top Tips For Reaping Maximum Results With Your Business’ Trade Show Exhibit

Gearing up to make this the best year ever for your business’ trade show exhibit schedule? Business owners looking to maximize results with their trade show exhibit can follow these simply tips for success.

Staying Ahead Of Consumer Trends With Your Trade Show Exhibit

Participating in a trade show exhibit can yield unparalleled benefits to businesses of every size and scope. Keeping up with the latest consumer trends can help business owners maximize results with their corporate trade show exhibit participation.

Protect Your Custom Trade Show Displays With Proper Storage Techniques

Investing in custom trade show displays can be expensive, so make sure you protect your investment between events by storing it properly. Keep these helpful trade show exhibit storage tips in mind.

Virtual Event Tips

How does virtual event differ from physical events and the advantages of going virtual. The expense of hosting a real time event can now be reduced by using the varied media now available on line. Not only are costs reduced but all the media used can be archived and re-purposed. Although the events still require time to organise, 12 weeks (as proposed by ON24), it can be far less time consuming than organising a physical event. Removing the need to travel (and accommodation) your audiences expenses will be less. They will be ‘fresh’ for your virtual event and ready to utilise the knowledge acquired the instant the event has finished. Sales staff can immediately implement all the latest information about your products.

How To Save Time With Your Company’s Trade Show Exhibits

Short on time? You can use these tips to save your company time when exhibiting with your trade show exhibits.

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