Modern Promotional Campaigns and Strategies
Advertising – a marketing strategy that eventually aims at generating an increase in sales turnover by capturing a major chunk of market share, by gaining popularity amongst consumers. The promotional activity usually aims at creating awareness about a product, and encouraging potential users to buy the product. Over time, advertising evolved as many techniques were adopted to promote products and services; during the early times people used to shout out loud in open market places, drawing attention to themselves to attract buyers, in the current era the shout-outs are virtual, and reach all those who visit a particular website,…Turning a New Entrant Into a Market Ruler
A tangible item that needs to be marketed requires a good marketing strategy customized to maximize sales. Promoting a product can be fairly tough in the competitive world, especially if the company is a recent entrant, and placing the product amongst those that have a built reputation is a fairly challenging job. Here’s how to market a product.Reputation Management: Bad Reviews, Fake Reviews, And The Google Filter
You got a bad reviews online and you’re freaked out what now? After you calm down and dry your eyes you look around for viable solution to this pain such as hiring a reputation management service to take care of these painful bad reviews. There are several solutions to bad reviews but if you are looking for long term solution then don’t do the following review strategy…Your Marketing Plan for 2013
A solid marketing plan begins with customer research. A variety of techniques will help you uncover purchasing patterns and other key details to develop a successful marketing approach for 2013.Should You Hire a Referral Coach?
Is hiring a referral coach to help you implement a referral system a waste of money or the single most profitable investment you will ever make in your career? It depends on 3 key factors: Type of business, level of consequence, and your stage of development.Getting to Know Your Market Through Market Research
You get to know people before forming friendships, and the same goes when dealing with your target market -get to know them first. Understanding how they live and their habits and preferences will ensure you can best cater your product or service to their needs. So how do you get to know your audience? The answer is, of course, Market Research.Market to Your Customers Senses
You can really ramp up the effectiveness of your marketing by playing to your customers’ senses. Have your website, printed brochure, email communications, and TV commercials talk about how your product looks, sounds, smells, and feels. Here are easy steps for making your copy more effective.Fast Forward Your Tactical Marketing Plan
All successful marketing projects have one thing in common: they start with a plan. When working with business owners, I find the best marketing plans are ones that are tactical and consist of a series of actions all aimed at gaining more sales in an organised and well thought out manner. My view is that a marketing campaign without a plan is about as good as a thesis without research. Here are tips on how to put a tactical marketing plan in place.Promote to Local Media in Your Town
Everybody loves PR. And if you don’t, you should! Getting your press release included by TV, radio, major websites, and newspapers in your town can be the absolute BEST promotion you can get. And the fact it’s FREE makes it even better. Here’s how.Make Your Brand Travel To Distant Places With Promotional Travel Wallets
Branding a business through promotional gifts is a very popular and a traditional marketing strategy for any business. If a business is well aware of the needs and demands of its clients, customers or employees, then it is much easier for them to have the right corporate gift ideas in mind because the right choice of gift always results in successful marketing and reflects a professional image of the company. Many professionals need to travel frequently for business meetings, signing contracts or other business dealings. Moreover, for vacations or season breaks, people often plan leisure trips or adventure trips or sometimes just need to travel for personal reasons.Don’t Let Social Media Control Your Business And Your Life!
One of the pitfalls of using social media for internet marketing strategies is that too often people find themselves bogged down with the general maintenance of it. Many of you are probably already familiar with the use of Facebook and twitter, Hootsuite and other tools as a means to boost your ratings, and if so your probably also familiar with the time crunch. The time crunch is what you discover when you are making your rounds and find you have little time for anything else. For instance you’ve been advised on the wisdom of making regular posts for your website, regular blogs, updating your Facebook page and tweeting your message.