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How to Get Started With Custom Lead Generation

Custom lead generation is important for any modern business. Don’t fail to get all of the leads you can. Create a custom plan to generate quality leads for your sales and marketing team.

Data Driven Creative: Crazy Talk or New Reality?

There was a time when agency creative folks and researchers never spoke. Didn’t even shake hands. Words and visuals just didn’t get along with numbers. But today we’re working with some great ROI-driven agencies who welcome research, seeing it as a way to drive insights around everything they do.

White Paper Writing for the Busy Company

White papers have long been a firm fixture in the toolkit of many marketers. It enables a company to show expertise to an information hungry group of potential consumers. But are they still effective in an environment where social media information comes in bite size chunks?

The ABC’s of Marketing for Small Businesses

This article provides small business owners with a simple marketing “cheat sheet” to help you develop a solid marketing plan for your small business – allowing you to stay first and foremost in your customers minds in a consistent and controllable way. Developing a simple, but effective marketing plan will allow you to control how your customers see you and your business, resulting in increased profits for you, and happy satisfied customers!

Designing And Printing Your Vouchers

Vouchers have for the longest time been used as marketing tools to increase business sales. Customers love being appreciated and being gifted and this is exactly what the vouchers do at the same time encouraging purchases. You can promote your business using vouchers when you get it right with the designing and voucher value for your customers. With voucher printing services, you can come up with attractive and effective vouchers for your business.

Attract Joint Venture Relationships While Unleashing Your Financial Freedom

I call this the 3 R’s of sales and marketing strategies, Recurring Revenue Revelation. Women in business, one of the most satisfying, lucrative, and fastest methods of earning more money, with less work is joint venture partnerships. It’s a win-win partnership between two like people.

3 Steps for Effective Content Monetization

Thought leaders, authors and speakers have more ways today than ever to monetize their work. There’s speaking, writing, consulting, developing tools, video based solutions, coaching-the opportunities for content monetization is growing rapidly thanks to technology and the global economy.

Can Product Managers Innovate Too Fast?

Over in the world of IT products, there is a lot of talk going on about “cloud computing”. In a nutshell, what this means is that companies stop buying computers to run their programs on and instead pay other companies to buy computers and then turn their software over to them so that they take care of all of the details of keeping the software up and running. The economics are pretty nice and so a lot of product managers are switching to this business model. However, is it possible to switch too soon? Over at SAP the product managers are probably wondering about this question right about now…

Experiential Marketing: The Basics

For as long as there have been businesses, there has been marketing. Making use of a range of mediums around, businesses attempt to reach a growing audience, highlight their brand and products and declare that they are the must have. “Buy now, we are the best” is the general (and often subtle) message that is regularly shared. From radio and television advertising to print and now even today’s websites and social media brands use anything and everything they possibly can to communicate their message and the benefits of products and services. The marketing world however has now developed greatly as businesses move beyond simple communication and instead vie for engagement; this is today known as Experiential Marketing.

The Most Important Attribute of Marketing For Small Business Owners

Effective marketing is the key to the effortless attraction of your ideal clients. However, there is a common mistake that most small business owners or entrepreneurs make. Don’t let this be you. This article explains what I believe to be the most important attribute of marketing and how this will prevent this mistake being made by you.

How to Write Effective Email Subject Lines

Email marketing is still a lucrative method for sales conversions but having the right subject line plays a huge role. Here are some tips on how to do them correctly.

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