You need to be way more serious about the current state of the internet…




From Cutting Edge to Obsolete in 6 Years: Are You Staying Current?

There was a network news story yesterday announcing the retirement of Apple’s support for the first- generation iPhone. In six short years, this huge innovation in communication has almost completely transformed many of our lives and culture. The strength of the Apple brand and the subsequent launches of improvements on this technological marvel have been the subject of both scrutiny and anticipation, and have led to the launch of competitive “smart phones”. Consider all the ancillary products to support the launch, cool apps, cases, covers and charms to bling out your iPhone. Thinking about how Apple manages their brand gives the small to mid-size business owner a case history to study and apply to their own business’s product or service. Think of your business and how it has changed in the past six years. Better yet, revisit those aspects of your business that have not changed. They may be obsolete.

How to Launch a Website, Attract Traffic and Make Sales

When I think about how to launch a website, I think about the diverse range of clients I have – men and women from all walks of life. It doesn’t matter which kind of business owner you are, at some point you may build a website, and then will need to know how to launch a website, and how to attract traffic then turn that traffic into customers. Ready? Terrific! Let’s get started.

Simple Marketing Tips That Don’t Go Out of Style

Sometimes businesses think they have to spend a great deal of money on marketing. Not always true; Sometimes the simpler the idea, the better.

Making Use of Iron On Patches to Promote Your Business

Most businesses rely on major advertising campaigns to get their company to be highly viewed by consumers. They may employ any number of advertising media, from television to radio to bus benches. However, there is a trendy new way to promote your business, which is at the same time retro and catchy. Iron on patches on uniforms, tee shirts, hoodies, and hats have hit a great trend-setting comeback.

Marketing Your Business Is Amazingly Easy – It’s About Time You Knew How!

Let me tell you a vital lesson about being an entrepreneur in today’s world. If you can master two skills, then you will be successful. Once you know how to market and innovate, you will essentially allow yourself to build the marketing into your product, making the rest of your business run better. All that matter is marketing and innovation.

Marketing Success Strategies – What Is Marketing, and Why Do It?

Marketing is one of those topics that can be pretty confusing. That’s because it encompasses so much. What we want to convey in this piece is what marketing is, what it can be and why you need to do it. It is vital, and so it is worth spending time on this subject.

Starting a Business: Marketing

In my role as a business support provider and as a business owner myself, I have researched marketing activities extensively. But most importantly I have researched marketing methods that don’t cost the earth, or even better methods that are free. And whilst I can’t profess to me a “marketing expert” I can tell you what works for my business and my clients’.

Dye Sublimation Banner Printing: Appropriate for Trade Show Graphics?

Question: We are designing a trade show booth, and would like to know if dye sublimation banners would be suitable for the boot backdrop? Answer: Yes. Not only would it be suitable, it would be the most attractive backdrop, in our opinion, that money can buy. And not that much money any more, as the price of dye sublimation printed fabric comes down to more affordable levels. It is our belief that if you use dye sublimate fabric banners, displays, backdrops, whatever you can do with dye sub printed fabrics, that your product or service will have an underlying quality that will be subconsciously intercepted by your potential clients, as opposed to the subconscious “gee, that vinyl banner looks plasticky and cheap… wonder if their product or service is also as cheap as that banner looks.

Creating an Insight and Devising an Action Plan to Reach an Ecommerce Website’s Target Market

Create an insight and an action plan to reach your desired target audiences. Planning and innovation is the key to a successful ecommerce website.

Using Social Media to Your Advantage

Social media is designed to be spread through social interaction; hence it depends on consumer usability and its availability. With internet all over the world, social media takes advantage of this as it utilizes web-based technologies to enable interaction between people at different locations.

Trade Show Press Kits: What to Include to Be Effective, Easy – And Inexpensive

Often an overlooked opportunity when exhibiting at trade shows is the traditional press kit. It can be an easy and effective way to make sure the correct brand message gets out for your product or brand. Press kits do not have to be fancy or expensive, but they do have to contain the right information.

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