Your Soft Skills are What Really Matter as a Leader




How To Write An RFP To Catch the Eye of The Best Advertising Agencies

So you own a small business, and you have decided it is finally time to establish a relationship with an advertising agency. You have decided the next logical step involves the creation of an RFP, or a Request for Proposal, but that is as far as you have gotten. An RFP can be a very helpful tool when written correctly. Thankfully, there are some great tips out there to help you plan a solid report. Take a look at the following to help you get started today:

The Benefits of Having Many Skills in the Marketing Industry

Marketing is the industry where you show off the product or service you offer. In a sense, marketing is what you use to advertise your business. If you think about it, as a marketer you are capable of many skills without even realising it. Does this benefit your marketing company?

Marketing Main Street – Small Town Business Solutions

You can put your business on the map in your hometown, and on mobile media with a good website, but how do you market that site? How you market your website determines the ultimate feasibility of creating something more than a ‘brochure online’. And marketing your business with 85% of all buyer decisions coming from social media influence will make a difference between ultimate success and failure. What’s your profit goal?

Impact Investing

These are investments made into organisations, companies and funds with the intention to generate a measurable, beneficial social or environmental impact along-with a sustainable financial return. These are typically “for-profit” businesses as against philanthropic and not-for-profit social enterprises. Their mission is to create a more inclusive environment with the haves and the have-nots of the world getting equal access to opportunities in all domains of life.

Marketing Trends To Follow In 2017

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects.

How Do You Rise Above Your Competition?

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?

Practical and Fun Way to Promote Your Business

It is important to get your business name seen often. It allows customers to always think about you when they need something in the future. This is a simple but effective way to get repeat business.

Writing Tools to Get Your Business Recognised

The days of using pen and paper aren’t gone yet! While many people do rely on technology to send emails and such, writing tools are still a necessity. They can be used to jot down information next to the phone or the computer.

Market Survey: The Best Way of Exploring The Marketing Potential in Leatherwork

The success of all activities in Leatherwork is largely dependent on the market. It is therefore very prudent on the part of workers in the area of Leatherwork especially producers and traders of leather products to conduct a thorough market survey to find out whether the intended product will meet the demands of the market.

Don’t Fall for the Font Frenzy

Should you use all those fonts on your computer in your marketing communications materials? This article explains why too many fonts is a bad idea… and which fonts you should use more often.

Newsletters – A Lead Source for Your Business

In small business marketing, the cost of advertising is comparatively small and is paid for by the small business. Your job is to look for a market to promote to that will react to you positively so you may earn an income in return. Newsletters may draw in leads to your business. Individuals tend to purchase from authorities in their field. For example, a business may be more disposed to hire a consultant who authors an e-zine than one that simply advertises online.

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