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A Major Reason for Failure

“Who can I be calling?” I’m hearing that a lot these days as entrepreneurs get ready to flip the calendar to September. One of the reasons this question comes up is because many of you have not kept the funnel full over these past few months (of summer).

How To Write A Successful Direct Advert to Your Prospects

Some marketers and business owners throw away good money on ineffective advertisements. Though the advertisement copy is good, but even with that, they still lose money because they do not know the specifics of a great Ad. It does not matter as to which medium these techniques work best on. They can perform and out-perform on any medium, be it in a newspaper, website, in a classified ad or a full blown page ad. It doesn’t matter where. If you look at any of the successful Ads being used every day, you will see some of these techniques being used there. To know which ad is working best, just check every day to see if that same advert is still running. If it is still running, it means that the ad is getting some serious response. Look at such Ads and see what they are doing that makes them perform so well. Copy them and you will notice some serious response for your business too.

How to Make Your Business or Organization More Mobile

To be truly mobile in 2015 entails much more than having a responsive Web design that smartphone and tablet users can access on their devices. A responsive, mobile website is just the foundation on which you have to build your mobile marketing campaign, which can include anything from mobile apps to social media mobile ads to personalized and exclusive mobile content and offers. Being mobile this year isn’t easy, but 91% of smartphone owners have their device in arms’ reach twenty-four hours a day, seven hours a week, which means that if you have an online presence, whether you are…

The Best Features of Corrugated Cardboard Displays

Of the various options for displaying your wares in a retail store, corrugated cardboard displays can prove to be most versatile, practical and aesthetically appealing. The flexible nature of this material enables you to demonstrate your creativity, minus the expenditure of permanent displays. The two most outstanding features of cardboard displays are sustainability and the fact that they are geared up for retail.

Benefits Of Learning About Consumer Panels

Businesses or research companies hire a group of customers or consumers of particular areas in order to get answers for the questions related to research is referred to as consumer panels. In case you are a business owner then it is essential for you to know that these panels can prove to be very useful for you.

Ways for Your Cardboard Display to Stand Out

During these days, when people are too busy and there are so many distractions, a cardboard POP display that advertises your products or services can either make or ruin your success in business. POP displays are multidimensional cardboard displays that you often see in supermarkets, drug stores, retail outlets and big box shops. They are available in a wide range of sizes, shapes, designs and color schemes.

Paper Trail: How Product Managers Saved The Company

Welcome to the 21st Century. There are a lot of products that, despite having had a good product development definition at one time, have gone away in this modern age: the horse whip, typewriters, and, in some cases, paper. The arrival of computers and smart phones would seem to have made a lot of the things that we used to use paper for no longer matter. That’s the problem that a paper company’s product managers were facing: nobody wanted to buy their product any more!

Value Of Quality Time In Experiential Marketing ROI

A recently conducted study found that TV advertising is now only one third less effective than what they were a couple of decades back. During this period the cost of broadcasting ads on TV has gone up by more than 40% while there is a 50% drop in the number of viewers.

Generating Brand Awareness With Experiential Marketing

There is an essential belief in psychology that can also be considered as a universal truth – ‘people learn from their experiences’. This is very much true in the world of marketing and promotion too and it is now believed by most marketers and advertisers that perception of consumers about a particular brand is determined by their way of functioning and also the feelings evoked by them.

Your Happiness Is Your Responsibility

“It’s my party and I’ll cry if I want to… ” Remember that song? I sang it often on August 16, my birthday, because actually there was no party. For many years, I would sit back and wait for someone to throw a party for me to celebrate my birthday. That led to many years of disappointment because… not much would happen.

When to Step It Up

“How does one become a Mogul?” (That’s a high level coaching program) – I get this question quite often. How does one know when it is time to step it up in order to grow your business?

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